Designing traditional and ethnic handwoven fabrics and ancient crafts from all over India and giving it a contemporary shape for the urban woman’s wardrobe is the vision of Seams natural. Seams natural has always strived to use pan-Indian fabric and combine tradition with modernity. The designs reflect the confidence of India in assimilating cultural trends from across the world, and making them uniquely Indian.

Seams natural was started modestly in a garage in Chennai December 1998 .Today the brand is well recognized in Chennai, and in other parts of India, as quality urban wear for the sensittve woman who values her traditions but is not bound by them.